About our company. Mamee double decker should improve their products taste and perhaps packaging in order to stay competitive in the market despite having cheaper price strategy. 5 2 2 current porter s generic strategy mamee double decker strategy is to be the number one or two brand in every market segment in which their operate by providing nutritious food products of superior value and taste and offer a trendy innovation yet sensational eating experience with emphasis on very high quality products.
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